SCENE + HEARD: Shows Today @ Expo By Staff Wednesday, October 6, 2010 3:05 PM Revolution’s ‘Take Down’ Meet Randy Couture, American wrestling legend at the Revolution Booth #20063 today from 1:00 to 3:00 p.m. Don’t miss your chance to get an autograph and a picture with the Greco-Roman wrestler, actor, and six-time former heavyweight champion of the Ultimate Fighting Championship. A&A Optical: Be In It to Win It With each purchase of 15 frames be eligible to win one of two 42” Flat Screen HDTVs, plus win autographed footballs from ESPN’s Ron Jaworski at A&A Optical Booth #20053. Winners will be announced at 5:50 p.m. on today and Friday. You must be present to win. View the latest eyewear styles from two of the hottest global brands and go home with free Quiksilver backpacks, T-shirts and Roxy bags with your minimum eyewear purchase from Quiksilver or Roxy Collections. Altair Rewards Learn about show specials for bebe eyewear at the Altair Booth #11083 and find out how you can earn cash back with Altair Rewards. Carl Zeiss Vision Camera Giveaway Stop by the Carl Zeiss Vision Booth #12083 for a demo of their i.Scription technology and enter the daily drawing for a chance to win a Sony DSC-TX9 digital camera. Eyes of Faith Sun Specials Eyes of Faith sun specials include two free suns and an EOF Tee with any 24-piece order or a free Tee with any 12-piece order. All attendees stopping by Booth #21035 can start their holiday season early by picking up a free book or Christmas CD. Test Flight emPower! Eyewear Take a test flight with an actual pair of empower! Electronic eyewear at the PixelOptics Booth# 10095. Find out how PixelOptics’ designs can help your practice “lift off” through better vision for your patients. See a live demonstration of emPower!, learn about atLast!—the world's first enhanced multifocal lens and check out PixelOptics’ new family of composite lenses. Fashion Optical Display Discounts Bring your current floor plan or blueprints to Fashion Optical Displays’ Booth #11043 and receive a $250 discount coupon toward the purchase of frame displays and dispensary furnishings with a minimum order of $5,000 in products. And while you’re there enter a drawing for a $500 merchandising certificate which can be applied toward any future purchase from Fashion Optical Displays. Kenmark Celebrates Lilly Pulitzer Cruise on over to Kenmark Booth #14039 to enter to win a Lilly Pulitzer Bicycle celebrating the release of a capsule collection of Fabu-Lilly new frames in its Lilly Pulitzer collection. One lucky customer will be the winner of the Van Dessel cruiser, a single speed bicycle adorned with Lilly Pulitzer floral graphics. No purchase is necessary to win. Also, all attendees will receive one free Reusable Market Tote from Lilly Pulitzer upon entering the Exhibit Hall, while supplies last. Each Lilly Pulitzer Tote is tagged with a card for customers to fill out and enter to win the Lilly Pulitzer Bicycle. Quench Your Thirst at Live Eyewear View Live Eyewear’s complete OveRx sunwear collection and receive your free eco friendly aluminum sports water bottle, while supplies last at Booth #19077. Enjoy complimentary cocktails and refreshments at the booth and celebrate the launch of the new Cocoons and Vistana frame colors and see what’s new in low vision aids from Live Eyewear. Santinelli Int’l Free Workshops Santinelli is offering free, hands-on workshops at Booth #4055. Times vary for the Lindberg Workshop today and the Rimless Workshops on Saturday. Stop by their booth for additional details. JumpStart Your Business With MyOnlineOptical Sign-up for a MyOnlineOptical store at Booth #12049 and enter a drawing to JumpStart your online store. The JumpStart kit contains $2,500 worth of marketing materials and services to get your online store in the fast lane. For your marketing materials choose from a handful of designs provided by Essilor. The JumpStart kit includes: homepage and logo development, video tutorial for patients, 500 direct mail post cards, 500 family and friend referral cards, and 500 e-mails sent via Invenu e-mail blast. MyOnlineOptical is a new web-based service from Essilor, offering ECPs a turnkey solution to their existing website that enables online ordering of eyeglasses, sunglasses, Rx sunglasses and contact lenses. Viva Giveaways Viva is introducing six new ophthalmic styles from the Rampage Eyewear collection at this year’s show. Purch ase 18 net pieces of Rampage optical frames from Viva at Booth #14053 and receive a stylish Rampage handbag, available through Oct. 31. Also, with the purchase of 18 units of Gant Men’s eyewear, get a Gant men’s watch.